Forever New

Forever New is a fashion clothing and accessories brand founded in Melbourne, Australia. One of the fastest growing Australian brands, Forever New emerged in late 2006 as a startup retailer and now trades over 250 stores in ten countries globally.
Ever New is the trading name of the brand in selected international locations. As a related company of Forever New Clothing Pty Ltd, selected product available on Forever New website in the Outlet category may feature Ever New branded labels. Our signature style, quality and overall fit remains consistent across both brand names.
Our brand celebrates the feminine beauty of women, a signature style flowing through every creative element.
Collections are inspired by global trends in art, film, music and theatre as well as haute couture runway shows in Paris, London, Milan and New York.
Forever New creative teams work collaboratively to create unique harmonious collections, presented beautifully in elegant store environments for the shopping pleasure of our valued customers.

Store offers

Spring Blooms

Fresh and fun, our new spring collection is filled with vibrant florals and soft, feminine silhouettes. A carefully considered edit of dresses, jumpsuits, co-ord sets and accessories; these pieces will see you through the spring carnival and event... View more

Fresh and fun, our new spring collection is filled with vibrant florals and soft, feminine silhouettes. A carefully considered edit of dresses, jumpsuits, co-ord sets and accessories; these pieces will see you through the spring carnival and event season in sparkling style.

Turn over a new leaf with dreamy botanical prints, made to pop against a bright colour palette of blush, ochre and porcelain.

Silhouettes evoke a lightness and ease of movement. Discover intricate lace, linens and delicate woven fabrics, decorated with of-the-moment design detailing. Flared sleeves and flippy hems feature on playful mini dresses, while jumpsuits and fitted midi styles champion the square-cut neckline trend.

New season accessories will elevate any outfit to statement status. Add dimension to your spring racing look with 3D floral crowns, metal leaf fascinators and straw boater hats, or opt for a touch of everyday glamour with a chic circle crossbody bag, strappy high heel or pair of jewelled, statement earrings. Close

Terms & Conditions Ends 16 Oct 2018