MORE A DROP IN THE OCEAN
COO BBRRAANNDDSS is teaming up with SSEEAA SSHHEEPPHHEERRDD! Through this unique partnership Cotton On x Sea Shepherd, we aim to create an emotive connection with a highly engaged youth audience, who are trend aware and more environmentally conscious than ever. Sea Shepherd have been at the forefront of ocean conservation for several decades and bravely favor direct action to stop illegal poaching of our oceans and all its amazing resources. We aim to build awareness and to inspire action, to reach new customers and to increase the pool of conscious consumers globally. We will lead this campaign with trend driven sustainable product, supported by a collective of relevant influencers/ambassadors leading with education to inspire action for change. We couldn’t be prouder to partner with Sea Shepherd and contribute to the fight. We are absolutely pumped to bring this capsule to our customer and do some good in the world in the process!
ON THE BRIGHT SIDE
WOOMMEENNSSWWEEAARR & &R RUUBIB I are kicking the year off looking on the brighter side! It’s time to get out of the fashion slump as we return to a new normal and embrace our clothes again. We will inspire our girl through color, print and versatile dressing whilst taking a nod to the influence of 60’s inspired dressing with the introduction of our NOD TO MOD capsule.
HEALTHY YOU, HEALTHY PLANET
Time to make moves with BODY! This January we relaunch Body activewear as a dynamic category that celebrates all the ways we move. We start the New Year empowering our community to try something NEW to feel reinvigorated. We will work with a collective group of ambassadors to share their individual fitness journeys. Together we celebrate a return to normality honoring what the body can do.